Customer Relationship Management

May 2, 2009 at 10:40 am (Uncategorized)

CRM is a term for a software and Internet capabilities that help an enterprise to manage customer in an orgnized way . At arber we have developed the the CMS System for the Shree Ram Group http://www.shreeramgroup.com/ae.

In this CRM project we have covered the differrent aspect of the orgnization to maintain a relationship  with the customer with every point of view for business.

According to IT industry view, CRM consists of:

  • Helping an enterprise to enable its marketing departments to identify and target their best customers, manage marketing campaigns and generate quality leads for the sales team.
  • Assisting the organization to improve telesales, account, and sales management by optimizing information shared by multiple employees, and streamlining existing processes (for example, taking orders using mobile devices)
  • Allowing the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying the most profitable customers and providing them the highest level of service.
  • Providing employees with the information and processes necessary to know their customers, understand and identify customer needs and effectively build relationships between the company, its customer base, and distribution partners.
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